Micro-influencers on Twitch, TikTok, and YouTube Shorts are shaking up iGaming affiliate marketing.
Paynura iGaming Dictionary
Affiliate marketing in iGaming comes with its own language: Rev Share, CPA, Hybrid deals, EPC, CR, LTV and many more. For affiliates working in Poker, eWallets, Sportsbook, or Casino, understanding these terms is non-negotiable.
This dictionary delivers clear, concise definitions backed by practical context. Each entry links to a deeper guide, so you don’t just learn what the term means—you learn how to use it to grow your earnings. The dictionary is updated continuously to reflect new deal types, metrics, and strategies in the industry.
Paynura is a well-established affiliate network with more than 5,000 registered affiliates. We operate on all continents, providing deals across all four core iGaming verticals: eWallets, Poker, Sportsbook, and Casino.
Every definition in this dictionary reflects real campaign data and hands-on experience across the verticals, not just theory.
This is your reference point. Below are the core categories. Click to jump:
Core Payment Models Tracking & Acquisition VIP Accounts & Special Programs Affiliate Dashboard Terminology Full Glossary A–Z
Rev Share (Net, Gross, Rakeback):Affiliates earn a percentage of operator revenue from referred players. This can be based on net revenue, gross revenue, or poker-specific rakeback models. Read more →
CPA (Cost Per Acquisition):A one-time fixed payout for each player who meets qualification criteria (e.g., registration and first deposit). Read more →
Hybrid Deals:A mix of CPA and Rev Share, combining upfront payments with long-term revenue potential. Read more →
Turnover Share:Commission based on a percentage of total betting volume (turnover), common in sportsbook deals. Read more →
Tracking Link (Tracking ID):A unique link containing your affiliate ID to attribute traffic and conversions to your account. Read more →
Promo Code (Sign-Up Code):A custom code used during registration to activate tracking and unlock bonuses. Read more →
Retagging:Updating or replacing an account’s tracking ID to ensure proper attribution. If a user is untagged, they can be retagged under a network ID to access network-level benefits. Read more →
Creatives:Ready-made marketing assets (banners, landing pages, social materials). Paynura provides exclusive branded packs designed to convert. See creatives →
Markets (GEOs, Restricted GEOs, Tier 1):Defines where your traffic comes from and which regions qualify for specific deals. Tier-1 markets (US, UK, DE, CA, etc.) usually pay higher. Read more →
Sub-Affiliate:An affiliate signed up under your account. You earn a percentage of their performance via a sub-affiliate program. Read more →
VIP Accounts in Affiliate Programs:High-value players or top affiliates may qualify for VIP status, unlocking better revenue shares, faster payments, and exclusive perks. Read more →
Exclusive Offer:Special sign-up incentives available only through selected partners, often with boosted payouts. Read more →
Promotional Periods:Limited-time campaigns with special deals. At Paynura, we run promos in slower months with extra incentives and performance targets. How to prepare →
FTD Bonus (First Time Deposit Bonus):Rewards tied to a player’s first deposit—free spins, cashback, tickets, or free bets. Read more →
FPP — Frequent Player Program:Loyalty schemes rewarding recurring activity to drive retention and LTV. Read more →
At Paynura, affiliates use a unified dashboard to track multi-product performance in real time. For a full walkthrough, see the Paynura Dashboard Guide →
Clicks:Total number of link or creative clicks.
Registrations:Players who complete sign-up via your link or code.
Active Accounts:Registered players with qualifying activity.
Deposit (Qualifying / FTD):Player funds added; FTD is the first ever deposit.
Revenue (Net):Earnings after deductions like bonuses/fees.
CPA Count:Number of qualifying players on CPA deals.
Commission Rate:Your agreed percentage or fixed fee.
Rake (Poker):House fee per pot/tournament; affiliates earn a share.
Bonus:Promotional funds; may affect net revenue.
Deduction:Adjustments (chargebacks, admin, fraud).
Cashback:Percentage returned to players for retention.
Statement / Payments:Period summaries and settlement methods (incl. crypto). Full payments article →
Multi-Product (Paynura):Track poker/sportsbook/casino under one brand with a single link (e.g., bet365). Multi-product guide →
Jump to: A | B | C | D | E | F | L | M | N | P | R | S | T | V | W | Z
Advertiser
The brand or company promoting products via affiliate marketing. Also called a merchant.
Affiliate
An individual or entity promoting offers in exchange for commissions. Also called a publisher.
Affiliate Agreement
The legal contract defining terms, commission rates, and conditions between merchant and affiliate.
Affiliate ID
Unique tracking code assigned to each affiliate for performance and commission tracking.
Affiliate Link
A specialized URL with tracking parameters that attribute clicks, signups, and sales to the affiliate.
Affiliate Manager
The person managing affiliate programs—recruiting, supporting, and optimizing affiliate performance.
Affiliate Network
A platform connecting merchants and affiliates, handling tracking, reporting, and payouts.
Affiliate Program
The system enabling affiliates to promote a brand and earn commissions through unique links.
Anchor Text
The clickable text in a hyperlink. Optimized anchors improve SEO and click-throughs.
Attribution
Assigning credit for a sale or lead to the correct affiliate.
Bonus
Extra funds, free spins, or free bets given to players; impacts net revenue calculations.
Campaign
A structured marketing effort with defined goals, audiences, and creatives.
Caps
Limits on sales, signups, or leads within a period.
Chargeback
Transaction reversal due to fraud or dispute, reducing earnings.
Click Pixel
Tracking code to record clicks and conversions.
Click-Through Rate (CTR)
Percentage of users who click on an ad or link vs. impressions.
Commission
Payout earned for sales, leads, or actions.
Conversion Rate (CR)
Percent of users completing the target action (e.g., signup, deposit).
Cookie
Small file on a user’s device that supports tracking and attribution.
Cookie Length
The window (e.g., 30 days) during which conversions are credited post-click.
Cost Per Action (CPA)
Payment per qualified action (signup, deposit, purchase).
Cost Per Click (CPC)
Payment per click, regardless of conversion.
Cost Per Lead (CPL)
Payout for generating qualified leads (e.g., form completions).
Creatives
Marketing materials (banners, landers, text ads) provided by programs.
Deep Linking
Direct links to specific pages for higher relevance and conversions.
Deduction
Adjustments to earnings (chargebacks, fraud, bonuses).
Deposit
Player funds added; includes First Time Deposit (FTD) and qualifying deposits.
Earnings Per Click (EPC)
Average earnings generated per click—a key efficiency metric.
Earnings Per Lead (EPL)
Average revenue per qualified lead.
Exclusive Offer
Promotion reserved for selected affiliates, often with higher payouts.
Frequent Player Program
Loyalty schemes rewarding recurring activity with cashback, points, or tiers.
FTD Bonus (First Time Deposit Bonus)
Reward tied to a player’s first deposit (e.g., free spins, cashback, free bets).
Landing Page
Destination page after a click, optimized for conversions.
Lead Magnet
Free resource offered in exchange for contact info.
Lifetime Value (LTV)
Total revenue generated by a player over time.
Link Cloaking
Masking affiliate links for cleaner presentation and higher trust.
Merchant
Business offering products/services via an affiliate program (advertiser).
Multi-Level Marketing (MLM)
Structure where earnings also come from recruited sellers.
Multi-Product (Paynura-specific)
Promote and track multiple verticals under one brand with a single link.
Network Fee
Platform/service charges applied by some networks.
Negative Carryover
Losses rolling into the next period, reducing commissions.
Pay Per Click (PPC)
Payment model rewarding every click driven.
Payout
Commission earned and settled to the affiliate.
Performance Bonus
Extra incentives for surpassing targets.
Performance Marketing
Marketing focused on measurable outcomes.
Program Terms
Rules and conditions of an affiliate program.
Promo Code
Code that activates tracking and may unlock bonuses.
Publisher
Another name for an affiliate, emphasizing content distribution.
Rake
Poker fee taken by the house; affiliates often earn a share of rake.
Recurring Commission
Ongoing commissions from repeat transactions of referred players.
Registrations
New users completing sign-up via affiliate links.
Retagging
Updating tracking IDs to ensure proper attribution.
Return on Investment (ROI)
Net profit divided by cost, expressed as a percentage.
Revenue (Net Revenue)
Earnings after deductions such as bonuses and fees.
Revenue Share (Rev Share)
Payment model where affiliates earn a percentage of operator revenue.
Statement
Periodic report of performance and earnings.
Sub-Affiliate
An affiliate recruited under another affiliate, sharing revenue.
Super Affiliate
Top performer with large-scale reach and traffic.
Target Audience
Group of potential customers your campaigns aim to reach.
Tier 1 GEOs
High-value markets (US, UK, DE, CA, etc.) with strong payouts.
Tracking Link (Tracking ID)
Unique link containing identifiers to attribute traffic and conversions.
Turnover Share
Commission as a percentage of total betting volume.
Two-Tier Affiliate Program
Earn on your results and on affiliates you recruit.
Vanity Code
Custom code for offline or special promotions, tied to tracking.
Verticals
Product categories (e.g., iGaming, finance) promoted by affiliates.
VIP Accounts
Enhanced perks, rewards, and rates for top performers or high-value players.
White-Labeling
Rebranding a product/service to sell under your identity.
Zero Risk
Models with no upfront cost—commissions only on results.
What is the most common payment model in affiliate marketing?
CPA and Revenue Share are most common; Hybrid combines both.
What’s the difference between CPA and Rev Share?
CPA pays a fixed amount per qualified player; Rev Share pays a percentage of net revenue over time.
Which is better in iGaming—CPA, Rev Share, or Hybrid?
High-volume traffic often suits CPA; loyal, high-LTV players favor Rev Share. Hybrid balances both.
How many VIP accounts can I get?
Depends on program and performance. Paynura can unlock multiple VIP accounts for top affiliates.
What is a Hybrid deal and when to use it?
CPA + Rev Share; ideal when you need upfront coverage with long-term earnings.
Difference between Rev Share and Rakeback?
Rev Share is a share of net revenue; Rakeback is poker-specific and tied to rake paid by players.
Most profitable GEOs for Poker & eWallets?
Tier-1 GEOs (UK, DE, CA, US) typically pay higher; Brazil/LATAM/Asia can perform strongly depending on payments and regulations.
How to request special Paynura deals?
Contact your Paynura manager for custom CPA, boosted Rev Share, or VIP upgrades.
Most profitable model for Poker in 2025?
Rev Share tied to rake and VIP programs for high-LTV players.
This dictionary gives you the language and the leverage to grow—payment models, tracking, dashboard metrics, and more—plus deeper guides when you need them. It’s continuously updated to align with new deal types, compliance rules, and performance strategies across poker, eWallets, sportsbook, and casino.
Ready to move from learning to earning?
Updated regularly • © Paynura
