What is a Hybrid affiliate deal and when is it best used?

A Hybrid deal combines CPA + Rev Share. Use it when you want upfront coverage for traffic costs and recurring revenue over time.

Which GEOs are most profitable for Poker and eWallets?

Tier-1 GEOs (UK, Germany, Canada, US) typically pay higher; Brazil, LATAM, and parts of Asia can perform strongly depending on payments and regulations.

How do I request special deals with Paynura?

Contact your Paynura affiliate manager for custom CPA rates, boosted Rev Share, or VIP upgrades.

What is the most profitable model for Poker affiliates in 2025?

Rev Share tied to rake and VIP programs for high-LTV players generally outperforms one-time CPA.

Paynura iGaming Dictionary

Affiliate Marketing Terminology Explained by Paynura

Q: What is the most common payment model in affiliate marketing?

CPA and Revenue Share are most common in iGaming; Hybrid combines both.

Q: What’s the difference between CPA and Rev Share?

CPA pays a fixed amount per qualified player, while Rev Share pays a percentage of net revenue over time.

Q: How many VIP accounts can I get as an affiliate?

It depends on program and performance. Paynura can unlock multiple VIP accounts for top affiliates and their players.

Affiliate marketing in iGaming comes with its own language: Rev Share, CPA, Hybrid deals, EPC, CR, LTV and many more. For affiliates working in Poker, eWallets, Sportsbook, or Casino, understanding these terms is non-negotiable.

This dictionary delivers clear, concise definitions backed by practical context. Each entry links to a deeper guide, so you don’t just learn what the term means—you learn how to use it to grow your earnings. The dictionary is updated continuously to reflect new deal types, metrics, and strategies in the industry.

Why Paynura?

Paynura is a well-established affiliate network with more than 5,000 registered affiliates. We operate on all continents, providing deals across all four core iGaming verticals: eWallets, Poker, Sportsbook, and Casino.

Access to proven deals in every major iGaming market.
Guidance rooted in data from thousands of campaigns.

A living resource that evolves with industry trends.
Exclusive partnerships and global scale for better outcomes.

Every definition in this dictionary reflects real campaign data and hands-on experience across the verticals, not just theory.

The Affiliate Marketing Dictionary Begins Here

This is your reference point. Below are the core categories. Click to jump:

Core Payment Models Tracking & Acquisition VIP Accounts & Special Programs Affiliate Dashboard Terminology Full Glossary A–Z

Core Payment Models

Rev Share (Net, Gross, Rakeback): Affiliates earn a percentage of operator revenue from referred players. This can be based on net revenue, gross revenue, or poker-specific rakeback models. Read more →

CPA (Cost Per Acquisition): A one-time fixed payout for each player who meets qualification criteria (e.g., registration and first deposit). Read more →

Hybrid Deals: A mix of CPA and Rev Share, combining upfront payments with long-term revenue potential. Read more →

Turnover Share: Commission based on a percentage of total betting volume (turnover), common in sportsbook deals. Read more →

Tracking & Acquisition

Tracking Link (Tracking ID): A unique link containing your affiliate ID to attribute traffic and conversions to your account. Read more →

Promo Code (Sign-Up Code): A custom code used during registration to activate tracking and unlock bonuses. Read more →

Retagging: Updating or replacing an account’s tracking ID to ensure proper attribution. If a user is untagged, they can be retagged under a network ID to access network-level benefits. Read more →

Creatives: Ready-made marketing assets (banners, landing pages, social materials). Paynura provides exclusive branded packs designed to convert. See creatives →

Markets (GEOs, Restricted GEOs, Tier 1): Defines where your traffic comes from and which regions qualify for specific deals. Tier-1 markets (US, UK, DE, CA, etc.) usually pay higher. Read more →

Sub-Affiliate: An affiliate signed up under your account. You earn a percentage of their performance via a sub-affiliate program. Read more →

VIP Accounts & Special Programs

VIP Accounts in Affiliate Programs: High-value players or top affiliates may qualify for VIP status, unlocking better revenue shares, faster payments, and exclusive perks. Read more →

Exclusive Offer: Special sign-up incentives available only through selected partners, often with boosted payouts. Read more →

Promotional Periods: Limited-time campaigns with special deals. At Paynura, we run promos in slower months with extra incentives and performance targets. How to prepare →

FTD Bonus (First Time Deposit Bonus): Rewards tied to a player’s first deposit—free spins, cashback, tickets, or free bets. Read more →

FPP — Frequent Player Program: Loyalty schemes rewarding recurring activity to drive retention and LTV. Read more →

Terminology You Might Find in the Affiliate Dashboard

At Paynura, affiliates use a unified dashboard to track multi-product performance in real time. For a full walkthrough, see the Paynura Dashboard Guide →

Clicks: Total number of link or creative clicks.

Registrations: Players who complete sign-up via your link or code.

Active Accounts: Registered players with qualifying activity.

Deposit (Qualifying / FTD): Player funds added; FTD is the first ever deposit.

Revenue (Net): Earnings after deductions like bonuses/fees.

CPA Count: Number of qualifying players on CPA deals.

Commission Rate: Your agreed percentage or fixed fee.

Rake (Poker): House fee per pot/tournament; affiliates earn a share.

Bonus: Promotional funds; may affect net revenue.

Deduction: Adjustments (chargebacks, admin, fraud).

Cashback: Percentage returned to players for retention.

Statement / Payments: Period summaries and settlement methods (incl. crypto). Full payments article →

Multi-Product (Paynura): Track poker/sportsbook/casino under one brand with a single link (e.g., bet365). Multi-product guide →

Full Glossary A–Z

Jump to: A | B | C | D | E | F | L | M | N | P | R | S | T | V | W | Z

A

Advertiser: The brand or company promoting products via affiliate marketing. Also called a merchant.
Affiliate: An individual or entity promoting offers in exchange for commissions. Also called a publisher.
Affiliate Agreement: The legal contract defining terms, commission rates, and conditions between merchant and affiliate.
Affiliate ID: Unique tracking code assigned to each affiliate for performance and commission tracking.
Affiliate Link: A specialized URL with tracking parameters that attribute clicks, signups, and sales to the affiliate.
Affiliate Manager: The person managing affiliate programs—recruiting, supporting, and optimizing affiliate performance.
Affiliate Network: A platform connecting merchants and affiliates, handling tracking, reporting, and payouts.
Affiliate Program: The system enabling affiliates to promote a brand and earn commissions through unique links.
Anchor Text: The clickable text in a hyperlink. Optimized anchors improve SEO and click-throughs.
Attribution: Assigning credit for a sale or lead to the correct affiliate.

B

Bonus: Extra funds, free spins, or free bets given to players; impacts net revenue calculations.

C

Campaign: A structured marketing effort with defined goals, audiences, and creatives.
Caps: Limits on sales, signups, or leads within a period.
Chargeback: Transaction reversal due to fraud or dispute, reducing earnings.
Click Pixel: Tracking code to record clicks and conversions.
Click-Through Rate (CTR): Percentage of users who click on an ad or link vs. impressions.
Commission: Payout earned for sales, leads, or actions.
Conversion Rate (CR): Percent of users completing the target action (e.g., signup, deposit).
Cookie: Small file on a user’s device that supports tracking and attribution.
Cookie Length: The window (e.g., 30 days) during which conversions are credited post-click.
Cost Per Action (CPA): Payment per qualified action (signup, deposit, purchase).
Cost Per Click (CPC): Payment per click, regardless of conversion.
Cost Per Lead (CPL): Payout for generating qualified leads (e.g., form completions).
Creatives: Marketing materials (banners, landers, text ads) provided by programs.

D

Deep Linking: Direct links to specific pages for higher relevance and conversions.
Deduction: Adjustments to earnings (chargebacks, fraud, bonuses).
Deposit: Player funds added; includes First Time Deposit (FTD) and qualifying deposits.

E

Earnings Per Click (EPC): Average earnings generated per click—a key efficiency metric.
Earnings Per Lead (EPL): Average revenue per qualified lead.
Exclusive Offer: Promotion reserved for selected affiliates, often with higher payouts.

F

Frequent Player Program: Loyalty schemes rewarding recurring activity with cashback, points, or tiers.
FTD Bonus (First Time Deposit Bonus): Reward tied to a player’s first deposit (e.g., free spins, cashback, free bets).

L

Landing Page: Destination page after a click, optimized for conversions.
Lead Magnet: Free resource offered in exchange for contact info.
Lifetime Value (LTV): Total revenue generated by a player over time.
Link Cloaking: Masking affiliate links for cleaner presentation and higher trust.

M

Merchant: Business offering products/services via an affiliate program (advertiser).
Multi-Level Marketing (MLM): Structure where earnings also come from recruited sellers.
Multi-Product (Paynura-specific): Promote and track multiple verticals under one brand with a single link.

N

Network Fee: Platform/service charges applied by some networks.
Negative Carryover: Losses rolling into the next period, reducing commissions.

P

Pay Per Click (PPC): Payment model rewarding every click driven.
Payout: Commission earned and settled to the affiliate.
Performance Bonus: Extra incentives for surpassing targets.
Performance Marketing: Marketing focused on measurable outcomes.
Program Terms: Rules and conditions of an affiliate program.
Promo Code: Code that activates tracking and may unlock bonuses.
Publisher: Another name for an affiliate, emphasizing content distribution.

R

Rake: Poker fee taken by the house; affiliates often earn a share of rake.
Recurring Commission: Ongoing commissions from repeat transactions of referred players.
Registrations: New users completing sign-up via affiliate links.
Retagging: Updating tracking IDs to ensure proper attribution.
Return on Investment (ROI): Net profit divided by cost, expressed as a percentage.
Revenue (Net Revenue): Earnings after deductions such as bonuses and fees.
Revenue Share (Rev Share): Payment model where affiliates earn a percentage of operator revenue.

S

Statement: Periodic report of performance and earnings.
Sub-Affiliate: An affiliate recruited under another affiliate, sharing revenue.
Super Affiliate: Top performer with large-scale reach and traffic.

T

Target Audience: Group of potential customers your campaigns aim to reach.
Tier 1 GEOs: High-value markets (US, UK, DE, CA, etc.) with strong payouts.
Tracking Link (Tracking ID): Unique link containing identifiers to attribute traffic and conversions.
Turnover Share: Commission as a percentage of total betting volume.
Two-Tier Affiliate Program: Earn on your results and on affiliates you recruit.

V

Vanity Code: Custom code for offline or special promotions, tied to tracking.
Verticals: Product categories (e.g., iGaming, finance) promoted by affiliates.
VIP Accounts: Enhanced perks, rewards, and rates for top performers or high-value players.

W

White-Labeling: Rebranding a product/service to sell under your identity.

Z

Zero Risk: Models with no upfront cost—commissions only on results.

FAQ – Affiliate Marketing Terminology

What is the most common payment model in affiliate marketing?
CPA and Revenue Share are most common; Hybrid combines both.

What’s the difference between CPA and Rev Share?
CPA pays a fixed amount per qualified player; Rev Share pays a percentage of net revenue over time.

Which is better in iGaming—CPA, Rev Share, or Hybrid?
High-volume traffic often suits CPA; loyal, high-LTV players favor Rev Share. Hybrid balances both.

How many VIP accounts can I get?
Depends on program and performance. Paynura can unlock multiple VIP accounts for top affiliates.

What is a Hybrid deal and when to use it?
CPA + Rev Share; ideal when you need upfront coverage with long-term earnings.

Difference between Rev Share and Rakeback?
Rev Share is a share of net revenue; Rakeback is poker-specific and tied to rake paid by players.

Most profitable GEOs for Poker & eWallets?
Tier-1 GEOs (UK, DE, CA, US) typically pay higher; Brazil/LATAM/Asia can perform strongly depending on payments and regulations.

How to request special Paynura deals?
Contact your Paynura manager for custom CPA, boosted Rev Share, or VIP upgrades.

Most profitable model for Poker in 2025?
Rev Share tied to rake and VIP programs for high-LTV players.

Conclusion – Stay Ahead with Paynura

This dictionary gives you the language and the leverage to grow—payment models, tracking, dashboard metrics, and more—plus deeper guides when you need them. It’s continuously updated to align with new deal types, compliance rules, and performance strategies across poker, eWallets, sportsbook, and casino.

Ready to move from learning to earning?

Join Paynura

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